BBA Global Business: The Flagship Programme at CityUHK and the Elite Programme in the College of Business!!
BBA Global Business is one of the Flagship Programmes in CityUHK and an Elite Undergraduate Programme in the College of Business, designed to prepare students for the next generations of global executives. To cultivate a global mindset and enhance international exposure, this Flagship Programme provides students with unparalleled opportunities to study at our partner Ivy League universities, along with the possibility of participating in up to three exchanges to destinations across the world. Top students may even receive GBU exclusive full sponsorship for these overseas studies.
The GBU Flagship Programme emphasizes practical and experiential learning through consultancy-based courses, overseas study trips, tour-based courses, case competitions, and internships. These experiences enable students to apply their classroom knowledge to address real-world business issues. Moreover, the cross-disciplinary curriculum design equips students with the necessary general management skills for the dynamic global market, preparing them to become FUTURE GLOBAL LEADERS!
For more information about the Flagship Programmes and the Flagship Scholarships, please visit https://www.cityu.edu.hk/pvdp/flagship.
Why choose Global Business?
Global Exposure
One of the key characteristics of global business is to allow students to gain a deeper understanding and appreciation of different cultures and ways of life. The content of the coursework exposes students to business practices, cultures, and environments around the world. One unique feature of the programme is our collaboration with world-renowned universities such as the MIT Data Science Lab and the Harvard Summer School allowing students to study in their Summer Programme. Top performing students may receive GBU exclusive full sponsorship for their studies at these programmes. Moreover, many courses require group projects where students build their team working abilities. This provides an opportunity to collaborate across cultures and develop global communication skills. GBU offers up to 3 exchange opportunities where students can spend a semester abroad, with some destinations exclusive to GBU students. This is an immersive experience that provides firsthand exposure to a foreign study and business environment. Furthermore, GBU students can develop their language proficiency by studying a foreign language related to global business, like Spanish, French, Mandarin and Japanese etc. Industry practitioners are often invited to lectures to share their international working experience for multinational companies for students to gain updated market practices. These types of exposure help prepare students for a successful global career path.
Programme Leader
Dr. NG Shuk Wai Raine
Dr. Raine NG has been with City University of Hong Kong since 2007. Her teaching areas include Marketing, Event Marketing, Selling and Sales Management, and Persuasion in Everyday Life. Dr. NG's engaging, passionate, and practical teaching style is highly acclaimed by her students. In recognition of her teaching excellence, she has received several awards, such as the College Teaching Excellence Award and Student Learning & Development Excellence Awards.
Dr. NG's research focuses on Marketing Communication and Consumer Behavior. In addition to her academic work, she possesses rich practical experience in Sales and Marketing. Over the years, she has led students in completing more than 70 Company Consultancy Projects. Moreover, she plays a key role in planning the promotion and public relations activities for the Department of Marketing at CityU. Committed to student development, Dr. NG consistently encourages and guides her students, helping them make informed career decisions and improve their academic performance.
Deputy Programme Leader
Prof. CHAN, Lambert Lap Yip
Lambert Chan is a seasoned CEO with expertise in branding, strategic marketing, business development and operations with 37 years of proven track record in highly competitive industries including banking, telecom, luxury retail, tourism and NGO.
Prior to his teaching engagement, Lambert was the Chief Executive of UNICEF HK and Executive Director & Deputy CEO of TSL Jewellery Group. He was also instrumental for the V-shaped rebound of the tourism industry after SARS when he served as the General Manager of the Hong Kong Tourism Board. Lambert is renowned for his creativity and strategic vision in launching two award-winning businesses, “1010” and One2Free when he was also the youngest General Manager in the telecom sector.
Besides having a professorship at the CityUHK, Lambert also taught at the HKU, PolyU, HKUST and the HK Productivity Council. He is now a Council Member of Gerson Lehrman Group providing management consultancy services to MNCs. He also serves as the Chairman of the Board at the Youth Global Network.
^(1): *For more details, please refer to Fees and Scholarships at https://www.cityu.edu.hk/admo/fees-and-scholarships.
^(2): *please refer to Admission Score Formula and Admissions Scores for 2025 JUPAS at https://www.cityu.edu.hk/admo/sites/default/files/2024-10/2025_JUPAS_Admission_Score_Formula_and_Admission_Scores.pdf.
