BBA Global Business is the Elite Programme in College of Business
BBA Global Business is one of the Elite Undergraduate Programmes in the College of Business that prepares students for the next generations of global executives. To cultivate a global mindset and enhance international exposures, the programme provides students with unparalleled opportunities to study at our partner Ivey League universities and going up to three exchanges to destinations across the world. Top students may even get GBU exclusive full sponsorship to these overseas studies. GBU emphasizes on practical and experiential learning through consultancy-based courses, overseas study trips and tour-based course, case competition and internships. These enable students to apply their classroom knowledge to address real-world business issues. Moreover, the cross-disciplinary curriculum design equips students with the needed general management skills for the dynamic and global market.
Students can intern at multinational corporations both in Hong Kong and abroad through the resources provided by the University. With a strong foundation in international business principles and practical experiences, graduates of the programme will be a team of highly sought after talents for developing a career in diverse range of industries.
Why choose Global Business?
Global Exposure
One of the key characteristics of global business is to allow students to gain a deeper understanding and appreciation of different cultures and ways of life. The content of the coursework exposes students to business practices, cultures, and environments around the world. One unique feature of the programme is our collaboration with world-renowned universities such as the MIT Data Science Lab and the Harvard Summer School allowing students to study in their Summer Programme. Top performing students may receive GBU exclusive full sponsorship for their studies at these programmes. Moreover, many courses require group projects where students build their team working abilities. This provides an opportunity to collaborate across cultures and develop global communication skills. GBU offers up to 3 exchange opportunities where students can spend a semester abroad, with some destinations exclusive to GBU students. This is an immersive experience that provides firsthand exposure to a foreign study and business environment. Furthermore, GBU students can develop their language proficiency by studying a foreign language related to global business, like Spanish, French, Mandarin and Japanese etc. Industry practitioners are often invited to lectures to share their international working experience for multinational companies for students to gain updated market practices. These types of exposure help prepare students for a successful global career path.
Programme Leader
Prof. ZHENG, Xu Vivian
Xu Vivian Zheng is an Associate Professor in Department of Marketing, College Business of City University of Hong Kong. Dr. Zheng's primary research interest lies in understanding how firms may employ various relationship governance mechanisms (e.g., contracts, socialization) to govern interorganizational (e.g., franchise) relationships properly, so as to reduce conflicts and to enhance cooperation. In addition, her research studies how GIS-informed location choices impact firms’ financial performance and survival. Vivian has published in leading marketing and business journals such as Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Retailing, etc. Her industry focus is business format franchising.
Dr. Zheng teaches Global Marketing and Principles of Marketing across undergraduate, taught master, and MBA programmes. She has received Student Learning and Development Excellence Award. She received her Ph.D. in Marketing from University of Wisconsin-Madison before joining the Marketing Department at CityUHK.
Deputy Programme Leader
Prof. CHAN, Lambert Lap Yip
Lambert Chan is a seasoned CEO with expertise in branding, strategic marketing, business development and operations with 37 years of proven track record in highly competitive industries including banking, telecom, luxury retail, tourism and NGO.
Prior to his teaching engagement, Lambert was the Chief Executive of UNICEF HK and Executive Director & Deputy CEO of TSL Jewellery Group. He was also instrumental for the V-shaped rebound of the tourism industry after SARS when he served as the General Manager of the Hong Kong Tourism Board. Lambert is renowned for his creativity and strategic vision in launching two award-winning businesses, “1010” and One2Free when he was also the youngest General Manager in the telecom sector.
Besides having a professorship at the CityUHK, Lambert also taught at the HKU, PolyU, HKUST and the HK Productivity Council. He is now a Council Member of Gerson Lehrman Group providing management consultancy services to MNCs. He also serves as the Chairman of the Board at the Youth Global Network.
^(1): *For more details, please refer to Fees and Scholarships at https://www.cityu.edu.hk/admo/fees-and-scholarships.
^(2): *For more details, please refer to 2023 JUPAS Admissions Scores at https://www.cityu.edu.hk/admo/sites/default/files/2023-09/2023_JUPAS_Admission_Scores_Report_20230929.pdf.
